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Case Study:
Sue Jamil - Itseeze Ltd - Website Design
Results:
12 Diarised Appointments from a trial campaign of 15 hours @ £16/hour
“Being a new business, I needed to generate new customers swiftly but within a controlled budget. I had used other telemarketing agencies previously with mixed results in terms of quantity and quality of appointments. Akita generated 12 appointments which, so far, have resulted in 5 new websites, and I anticipate more will convert in the coming months. I am now using Akita on a regular basis to help grow my business - they have given me all the professionalism of a large company, but at a fraction of the price.” Sue Jamil, Itseeze Ipswich and Bury St Edmunds
Client’s business:
Itseeze, design and deliver affordable, quality websites.
Target market:
Small, independent companies in the Ipswich area.
Campaign structure:
- After discussions with Sue, and having gained a good understanding of her needs and target market, Akita sourced a list of approximately 600 prospective customers—all were different types of small, independent businesses (eg. retailers, hairdressers, manufacturers) within the specified geographical area.
- Akita worked through this list, phoning each of the targeted customers, opening up conversations with decision makers to identify those who were genuinely interested in a new website, and explaining how Itseeze works, its benefits, and its costs.
- Akita then booked physical, diarised appointments for Sue to meet with interested decision makers.
- Akita sent Sue reports for each appointment, including notes of Akita’s conversation with the customer, details of the customer’s existing website, and a little background on the customer’s business.
Results: Within a 15 hour trial campaign, Akita generated 12 diarised appointments.
Campaign costs: 15 hours @ £16/hour - data provided free of charge
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